BSB40820 Certificate IV in Marketing and Communications

Course Descriptor Course Code: BSB40820
Course Title: Certificate IV in Marketing and Communications
6 Core Units + 6 Electives
Duration Min 3 months - 12 months.
Course Details Upon successful completion student will be awarded a Certificate IV in Marketing and Communications
Delivery Method Online
Cost $1950
Funding Option available NSW smart & skilled

A Digital Marketing Manager is a professional who creates marketing campaigns for the internet and social media platforms. Digital Marketing Managers are highly organised and methodical, as they strategically plan and create a marketing strategy that meets an organisation’s aims.

Digital Marketing Managers also have strong data analytic skills and use these to draw out insights to optimise results for a business.

Course Content:

  • – Increase an organisation’s brand awareness, boost visibility and engagement by planning and creating internet-based content.
  • – Develop digital marketing strategies by identifying a target market, creating a brand persona and analysing information about how best to reach a target audience.
  • – Promote products or services through various digital platforms by using SEO strategies, social media, content marketing and email marketing.
  • – Developing marketing strategies.
  • – Managing content generation, ad campaigns, social media, emails, customer relationship management software, search engine optimisation.
  • – Tracking KPIs such as shares and impressions on social channels, conversions in search channels and open and click-through rates in emails.
  • – Analysing campaigns to identify what did and didn’t work, and whether time and money can be better spent.
  • – Determining the objectives and constraints of the design brief by consulting with clients and stakeholders.
  • – Undertaking research and analysing communication requirements to determine work schedule.
  • – Planning and prioritising work schedule and budget for design creation and production.
  • – Formulating and modifying designs to fulfil initial brief and any further client requests.
  • – Using a variety of software to create aesthetically pleasing designs that are optimised for multiple digital platforms.
  • – Articulating, presenting and debating ideas with stakeholders.
  • – Negotiating design solutions with clients and stakeholders.

 

Students can choose electives from the Information Technology course to specialise in Digital Design. Digital designers design and develop digitally delivered information, promotional content, instructional material and entertainment through online and recorded digital media using static and animated information, text, pictures, video and sound to produce information and entertainment tailored to an intended audience and purpose.

Core units 

BSBCMM411 Make presentations

BSBCRT412 Articulate, present and debate ideas

BSBMKG433 Undertake marketing activities

BSBMKG435 Analyse consumer behaviour

BSBMKG439 Develop and apply knowledge of communications industry

BSBWRT411 Write complex documents

 $1950

Students have a variety of methods to access this course.

Students can pay for course up front, may be eligible for Government Funding or New Entrants to the work force may be eligible for a traineeship.

This qualification is offered via:

  • Class room based
  • Workplace
  • Online
  • A combination of methods
  • -• Learners who have completed BSB42415 now satisfy the Entry Requirements to be enrolled in BSB50620.
  • Competent in spoken and written English
  • – Successful completion of an LLN review prior to commencement
  • – At least 18 years of age*
  • – Access to a PC/laptop or similar, email address, internet

On successful completion students will receive a qualification which is recognised under the Australian Qualifications Framework.

Our trainers are selected for their industry experience, practical skills and knowledge, as well as passion for life, people and learning. The professionalism of our trainers provides clients with the reassurance that their service and delivery expectations will be met. Trainers utilize innovative online training techniques through which participants are able to transfer the theoretical and practical knowledge they have gained to their workplaces.

Payment Options:

  1. Upfront payment of $1500
  2. Balance paid in 3x installments of $1500
  3. Government Funded to Eligible Students
  4. Traineeship

No refund or cancellation is available for online courses.

Discretion may be exercised by the Chief Executive Officer in all situations, if the student can demonstrate that extenuating or significant personal circumstance led to their withdrawal. In these cases, the student should be offered a full credit toward the tuition fee in another scheduled program in-lue of a refund. Chief Executive Officer may also authorise a refund of tuition fees if the circumstances require it.

Where refunds are approved, the refund payment must be paid to the student within 14 days from the time the student gave written notice to cancel their enrolment. Tuition refunds are to be paid via electronic funds transfer using the authorised bank account nominated by the student on the Refund Request Form.

If for any reason MySkills is unable to fulfil its service agreement with a student, MySkills must issue a full refund for any services not provided. The basis for determining “services not provided” is to be based on the units of competency completed by the student and which can be issued in a statement of attainment at the time the service is terminated.

MySkills takes the privacy of students very seriously and complies with all legislative requirements. These include the Privacy Act 1988 and National Privacy Principles (2008).

Assessment Methods: Q&A, Case Study, Group Work, Observation, Role Play & Practical Tasks

  • – Complete the required training and the assessment requirements
  • – Have you studied a related course? Apply for Recognition of Prior Learning (RPL)
  • – Are you currently working in a related industry? Apply for Recognition of Current Competency (RCC)

Credit transfer is the recognition of learning achieved through formal education and training. Under the Australian VET Framework, qualifications and statements of attainment issued by any RTO are to be accepted and recognised by all other RTOs. Credit transfer allows a student to be awarded a unit of competency based on successful completion of the unit which has been previously awarded.

For more information ask about see our Credit Transfer Policy. To apply for Credit Transfer, fill out the Credit Transfer Application form available on our website and attach certified copies of the evidence you have (e.g. Statement of Attainment or Certificate) to show you have completed the unit.

MySkills is committed to the concept of lifelong learning, i.e. the ability of a person to be able to continually build on their own knowledge through formal and workplace learning throughout their lifetime. MySkills is pleased to be able to offer a service whereby we can have professional staff determine existing formally (and sometimes informally) learned knowledge in a particular area.

This process is called Recognition of Prior Learning (RPL). Once your existing learning has been determined you are on your way to increasing your knowledge without having to re-learn what you already know.

MySkills courses are may conducted over the internet.  As such, you will need access to a suitable computer or tablet device with a connection to the internet.  You need to have access to a webcam and/or video recording device such as a mobile phone. Most home computers are suitable.

What they say about us..

 The course is very good. The staff and trainers are very good and helpful

Sittveni Fifita 44

I found the trainer helpful, informative and friendly. The facilities are very good and I think it is very good value for money

Jason Howard 29

 The trainer was very helpful in helping me achieve my goal

Laurence Pogue 23

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